We work with thousands of golf event organizers and many are working with us already on their 2019 golf event. There are many advantages to launching your 2018 golf event website now to have a more successful event. Here are a few: If you had an event in 2018, launch your 2019 event now so players and sponsors who enjoyed your event can ‘Save the Date’ on their calendar for next year. Golf events compete for players and sponsors. The sooner you site is up and running, you can start promoting your event well ahead of event organizer who will wait until January to launch. Companies do their budgets for next year in the fourth quarter. If you contact them now, you can have them set aside the sponsorship funds for your 2019 event. This avoid the dreaded response “It’s not in our budget” when you approach in 2019 for sponsorship dollars. You can offer past players and sponsors “Early Bird” specials to register now. Many companies have budget dollars still to spend this year. Help them spend that money by paying for their sponsorships now for 2019. We have had success in having golfers buy foursomes now to give… Read more »
Whether this is your first fundraising golf event or you have coordinated one in the past, this session will focus on how to raise more money for your cause. We’ll focus on new strategies and techniques to have a more successful event and build momentum for future years. Topics include: -How to organize the right committee -Why format is critical to attracting players and sponsors -How to market your event on a tight budget -Sponsorship packages that sell -How to raise more money the day of your event Join us for this free session designed to help you raise more money. Please register here..
The first step in planning your event is to set your financial goals. This mean establishing revenue and expense projections. We recommend that you have a three year plan in place for your event with goals for each year. So if this is your first event, set your goals for the next three years. If this is an event that has been held in the past, you still want to have a 3- year plan in place so you can track your results vs. your goals and adjust accordingly. One important reason for the financial plan is to establish all your costs before you decide what to charge players and sponsors. If you don’t know all your costs, you may fall short of your target net revenue. Here are revenue and expense categories to include in your financial plan: Revenue Categories Player Fees Sponsor Packages Title Sponsor Presenting Sponsors Breakfast or Lunch Sponsor Putting Contest Sponsor Beverage Sponsor Golf Cart Sponsor Hole in One Sponsor Long Drive Sponsor Awards Reception Sponsor Hole Sponsors Pin Flag Sponsors Putting Contest On-Course Contest Super Ticket/Mulligans Raffle Auction Donations During and After the Event Guest Fees for Non-Golfers Expense Categories Golf Course (Golf, Carts,… Read more »
Every successful golf event has a tournament committee. Your tournament committee should be made up of motivated individuals who have more than a casual interest in your cause. Seek out business people whom have contacts outside of your organization’s network, this will help to secure more sponsors. Below are several tips for running a successful committee: Be selective. Don’t accept every applicant for the committee. Choose your committee members based on their network of contacts and past experience with charitable organizations. Before accepting an application, tell prospective members what will be expected of them. (e.g. 4 hours per month and regular, mandatory, committee meetings) You might lose a good candidate, but you will know that they would not have devoted enough time to the committee. Be sure committee members understand their primary role is to help attract players and signs up sponsor. This is the priority for every committee. Prepare an agenda and distribute it to each committee member before meetings. Have extra copies available. This will help to keep the meetings on schedule and will keep committee members’ attention on the agenda. Consider more online committee meetings instead of face-to-face meeting. This will allow for more frequent communication with… Read more »
There are three primary reasons to have a fundraising golf event: • To raise money • To reinforce relationships with existing supporters, staff and volunteers • To introduce your organization to new potential supporters • Before You Start Important considerations as you organize a fundraising golf event: – Have you allowed enough time to plan and execute the event? – Can you identify potential committee members, staff and volunteers to support your event? – Do you have funds available for marketing, golf course deposits and other pre-event services? Players and Sponsors The key to a successful event is attracting players and selling sponsorships One of your first important tasks will be building a database of potential players and sponsors Setting Your Goals Establish a 3-year plan for your event Set ‘net revenue’ goals for each year If this is a new event, be conservative in your expectations for the first year. Golf Event Objectives Raise money Provide players with a great experience Provide value to sponsors Expose new attendees to your organization How to Make Money Your First Year Create an exciting atmosphere (visit PerfectGolfEventShop.com for contests) Set up a 3-year plan Use the Perfect Golf Event resources Set up… Read more »
Marketing your golf event can be done effectively without spending a lot of money. Here are some ideas on how to plan a charity golf tournament: The most first step is setting up your website. Not only it is an effective way to promote your event, but you eliminate cost of printing and mailing brochures. Once you have a website, set up Twitter and Facebook accounts just for your event. This will help you tap into the power of social media. Involve your committee and supporters to send links to your Perfect Golf Event website to potential players and sponsors. Ask them to request their friends and business associates to forward the link to their contacts. Use the e-mail tools in PerfectGolfEvent.com to upload e-mail lists and send e-mail announcing your event. Post a link to your website on your organization main website. Ask committee members and sponsors to do the same. Develop a press release that you can send to local media outlets including any golf media outlets including radio shows. Ask for referrals. When someone signs up for your event ask them for other potential sponsors or players. You might offer an incentive, for example raffle tickets, a… Read more »
Committees are critical to a successful fundraising or corporate golf event. Here are some guidelines that can help: Select committee members with a wide range of experience. For example some from sales and marketing, some from operations, some from finance, some from a technical background and some with fundraising experience. Find committee members who have a lot of energy and believe in the goals of our organization. Look for committee members who have contacts in the business community so they can identify potential sponsors and teams Publish agendas in advance of your committee meeting (a sample committee meeting agenda is available on PerfectGolfEvent.com Don’t waste their time. Be organized and consider some conference calls and online meetings in between actual live meetings. Keep everyone up to date on the progress of registering players and sponsors. Have fun and be positive. Remember, these are volunteers so treat them well and they will respond. Click Here to Start Building Your Golf Event Website
Contests are a great way to add excitement to your golf event and to raise additional money. Here are some of the most popular contests (note, you can see these contests and more in the Perfect Golf Event Tournament Shop (PerfectGolfEventShop.com) Before your event: Putting Contests Chipping Contest “Guess Your Distance” During your event: Hole-in-One Contests Long Drive Contests for Men and Women Straight Drive Closest to the Pin Contests After your event: Auction (Silent and Live Bidding) Raffle Click Here to Start Building Your Golf Event Website