Charity auctions and raffles is a great way to create additional revenue for your golf event. They are fun and give the golfers something to do in-between golf and the dinner/awards ceremony. You can invite people who did not golf to come join you for the silent auctions and raffles to create more excitement. There are two options if your event is going to have an auction, a silent auction or live auction. An auction is a great way to create additional revenue for your event. They are fun and give the golfers something to do in-between golf and the dinner/awards ceremony. You can invite people who did not golf to come join you for the silent auction to create more excitement. There are two options if your event is going to have an auction, a silent auction or live auction.
The silent auction is the most popular choice for golf events and the easiest to run. Display all your auctions and raffles items on 8’ tables with a bid sheet in front of each item. On the bid sheet you will list the name of the item and the starting minimum bid. Below that there will be space for bidders to write their name and phone number. If the item was donated, it is a good idea to list the donors name on the bid sheet as well. On the following pages are a sample bid sheet and a grid to keep track of your auction items.
If your golf tournament is fortunate enough to have premium items like vacation packages, cruises or even new cars donated to the event, a live auction may be the best way to raise the appropriate revenue for those items. In order to run a live auction you will need an experienced auctioneer that knows how to get the most for each item. It is customary to start with the lowest priced item and work towards the highest priced item. You may have a live auction in conjunction with a silent auction if all your items do not warrant a live auction.
The key to creating large revenues with your silent auctions and raffles is to have a good mix of big and small items to fit all your participants’ budgets. Popular items include: memorabilia, event tickets, jewelry, travel and entertainment packages, and complimentary rounds of golf at exclusive courses.
Here’s how to get the best items for your auctions and raffles:
- Donations – This is the best way to cut down on costs and add to your bottom line. Start with your sponsors. Many corporate companies have access to event tickets and have gifts that cannot be kept by employees and give them to charity. Get to them well in advance. If you do not have corporate sponsors, reach out to your local community. Companies may not have purchased a hole sponsorship for your event but they could be interested in gaining exposure through your auction by donating some of their products or services. Be creative, and if you have several small items, pair them together to create more value.
- Buy Wholesale Items – Some companies will sell you their items at wholesale if they are familiar with your organization, then you can sell the items at retail in your silent auction. That way you cover the cost of the items and still make a profit. Offer them a sponsorship of the silent auction if they are reluctant to participate, it’s a win-win for everyone involved.
- Auction Companies – There are many highly regarded companies that specialize in auction services. They offer auction items on a consignment basis, which means you do not pay for the items until they are sold, and any items that do not sell are simply sent back to the supplier. Your organization keeps all the money you get over the consignment cost. For example, if the consignment cost for a Tiger Woods photograph is $100.00 and the item sells for $150.00, your tournament just made $50.00.
- Raffles - are a fun way to generate revenue and add excitement to your event. Your raffle can include a collection of items you purchase or have donated. Sell raffle tickets at the registration area and throughout your event.
Hints:Have a large display area showing the items to be included in the raffle.Hold your raffle drawing during your awards ceremony following the golf.Assign one person to collect the money for each raffle ticket sold. Give out raffle tickets to your volunteers to sell but track how many tickets are given to each person. They should bring in the money to match the tickets they sold.See raffle ticket throughout your event – including during the event. Have your staff positioned at one of the holes to sell raffle tickets as golfers play. Read this helpful article about Planning a Charity Golf Event.