Many Factors Exist For Course Selection In A Fundraising Golf Event Organization Beyond Just Course Quality
There is more to choosing the correct golf course selection for your charity golf tournament than just the quality of the golf course, but it’s a big factor. Of course, any sane golfer would prefer to play Augusta National more than Goat Hills, and that “it” factor is sure to be a priority in developing a successful event year over year.
Golfers will remember their experience ultimately because of the time spent between the first tee and 18th green. It may be because the course is famous, well manicured, seldom available for the clientele you’re focused on or it lends itself to successful, fun competition. Or maybe it’s just who they’re playing with during that five hours.
The first order of business when organizing is to get at least three proposals from courses based on the event’s needs and budget.
The ultimate goal is always to raise as much money as possible for the cause. Choose the golf course selection that fits your bill at least six months in advance when possible and begin the negotiation process.
One thing to remember in today’s climate of uncertainty for golf courses is that public and private courses are both anxious to attract players in bulk in one fell swoop. Filling the tee shot is a big challenge.
Here are some boxes to check when considering the host site checklist:
- How far will golfers have to travel to attend the event? Make it convenient and not a commute to and from. Many of your competitors want to relax – they commute to and from work during the week.
- Visit the golf course selection you choose when finalizing the decision. The last thing you want is surprises. Is the staff cordial when you’re just Joe Schmoe on a visit instead of getting the forced smile when you’re a paying customer? Also, the visit allows you to make the eye test for facilities, course condition and playability.
- Does the golf course offer adequate space for parking, registration and your awards reception or dinner? Courses are anxious to show off their amenities where available; no telling when a participant or two decides to visit there again following your tournament or considers a membership because they have never been there or liked the bar and cold beer or the delicious food options.
- Can your golf course provide referrals from other events that have had a good experience? See the depth of their experience hosting events such as yours. Talk with other organizers who have been there as a sort of trip advisor testimonial for similar charitable events.
- What is the overall cost and does it allow you to charge enough for your event to raise money? This is the bottom line, allowing the event to draw a real profit. You may have to sway from Top 100, private course to something a bit lesser depending on the circumstances.
Once you’ve finished choosing the right golf course selection, decide when to hold your event. The time of year and day of the week will dictate the price. Course rates are highest during the months that offer the best weather and lowest during the months that offer the worst weather. The best value is found during the “shoulder season.’ This is the time between the peak season and off-season when the weather is less predictable and activity at the course is slow.
The day of the week is as important as the time of year when setting a date for your event. Friday, Saturday and Sunday are the busiest days for a golf course and costs will be the highest on those days. The best rates are offered Monday through Thursday. Keep in mind that most private golf clubs are closed to members on Mondays and will host public golf events on those days. Most private courses will require a referral from an existing member to gain access to the golf course for your event.
Hey, if Augusta National is the site and the net revenue for your event is record setting, there’s a partnership made in heaven.