Selling Golf Sponsorships and Golfers

Golf Fundraising

Ideas For A Successful Charitable Or Fundraising Golf Event The cornerstone of any golf fundraising event is gathering as much money as possible for the worthy charitable cause. That was the reason the whole golf outing idea got started in the first place. Why is golf such a driver in this category? Sheer numbers. In... Read more »

How To Add Fun to Golf Fundraiser Outings With Unique Formats

Golf Fundraiser Unique Formats Golfers, fans and officials on the professional tours have recently shown a propensity to vary from the week-to-week, cookie cutter 72-hole format. The same medal play format is probably the best way to determine the top player that particular week but that configuration can often become monotonous during the long, hot... Read more »

Consider Succeeding With Unique Formats When Organizing Your Charity Golf Event

Charity golf events with a Captain’s Choice format over a standard 18 holes are a dime a dozen. Participants often slog around 18 holes, taking up their entire day in an event that may lose players as the event carries on. Over time, returning players and potential participants may lose interest. What’s the solution to... Read more »
Charity Golf Awards Ceremony Tournament

Charity Golf Awards Ceremony

As your event day comes to a close, the dinner and charity golf awards ceremony will be the last chance you have to make a lasting impression on your guests.  Furthermore, use it as another opportunity to stress the important role your golf event plays in supporting your organization and thank everyone involved in the... Read more »
selling golf sponsorships charity event

Sponsor dollars are the life blood of your event.  The monies raised from selling golf sponsorships are your profit.  Selling individual golf slots will cover the expenses associated with your event but, filling your sponsorships will guarantee your tournament as a successful fundraiser.

The key to selling golf sponsorships is to understand how to market your golf event to prospective sponsors.  As a tournament organizer you must understand why companies would contribute to your event and what they get in return.

Why companies would support your event:

  1. To get more business
  2. To gain more exposure
  3. To give back to the local community
  4. To entertain clients
  5. To meet prospective clients
  6. They have a relationship with the tournament organizer(s) – This is the #1 reason

How to sell golf sponsorships:
Selling golf sponsorships means more profit for your event.  Create several sponsorship options for companies to buy and provide the marketing value for each sponsorship option.  Following are several bullet points to guide you through the process of selling sponsorships. Planning a golf tournament? Contact our golf event coaches for FREE!

  1. Recruit a sponsor committee – Companies are more inclined to sponsor your event when asked by someone they have a previous relationship with.
  2. Create intriguing sponsorship opportunities – Companies have different needs; have plenty of opportunities for everyone.
  3. Develop a list of prospective sponsors – The sponsor committee needs to create a list of possible sponsors.  Hold each committee member responsible to bring in a certain number of sponsors.
  4. Send out a mailing to possible sponsors – Promote your event by sending letters to prospects.  Have the letters come from the contact person or your event Chairman.  You can also take advantage of tournament software such as!
    and send information via email.
  5. Make follow up calls – Always follow up your mailing with timely phone calls.  Sponsors are more likely to respond to a phone call. Continue to follow up until you receive a definite ‘yes’ or ‘no’ answer when selling golf sponsorships.
  6. Use relationships to your advantage – Use your inside contacts at companies or form new relationships to gain access to the decision makers of larger companies.
  7. Explain the Marketing Value – Show your sponsors how they will benefit from supporting your event.  For example, sponsor logos will be on all electronic communications.