Developing a Sponsorship Plan

Getting the local community to support your golf tournament fundraiser demands a calculated approach. Golf fundraisers are similar to outings you might organize through schools or church groups, but taking on this task in a sports environment requires you to think outside the box.

Coming up with an effective sponsorship plan is essential for making your next fundraiser a success.

The Value of Golf Tournament Sponsorships

Sponsorships are the backbone of your golf tournament. The businesses you trust for additional funding make it easy to cover costs surrounding your event, including securing a venue, food and refreshments, sound equipment and exciting prizes.

Sponsors come in various sizes. You might have one large enterprise as a title sponsor and smaller family-owned brands sponsor the par-three holes participants will compete on.

How to Get a Golf Sponsor

Golf sponsorships are beneficial for your cause and the business funding the event. Reach out to potential sponsors long before your event date. Preparing a golf sponsorship package with a brief letter, mission statement, sponsorship tiers, and list of participation advantages goes a long way. 

Chances are, the businesses you’re communicating with have been approached for fundraisers before. This is your chance to show what differentiates your golf outing from the rest. Follow up with businesses about golf sponsor opportunities, even if you’re waiting for a first response. Emails and physical letters are useful for keeping others outside your organization in the loop with updates.

Benefits of Securing Local Sponsors

Getting a business to sponsor your fundraiser means coming up with a list of benefits to share. Whether you’re meeting with a business owner or you create sponsorship packages to send, highlight the perks of joining your mission, such as:

• Getting the opportunity to put business logos on golf signs and flags.
• Attracting new customers unfamiliar with a business’s name.
• Meeting potential customers on the day of the event.
• Having the chance to give back to the local community.
• Contributing to an event where clients and internal employees can unwind.

Create several sponsorship options and packages for companies to buy and provide the marketing value for each sponsorship option. Spell out all the details of each package with letters and summaries. If the company has a particular request that isn’t addressed within your materials, consider how that can be accommodated.

Golf Tournament Sponsorship Templates

Understanding the steps to securing a golf fundraiser sponsor helps you get all your ducks in a row. Check out the outline below to approach businesses in your area:

1. Build a sponsorship committee with group members who will create relationships and communicate with sponsors.
2. Identify your reasons for obtaining sponsorships and recognize how companies will benefit from helping you.
3. Brainstorm a list of sponsors you’ll reach out to.
4. Dedicate certain sponsorship accounts to individual members of your committee.
5. Make and send sponsorship packages.
6. Get a definite answer from leads by making phone calls.
7. Figure out which sponsorship package businesses want and have your point of contact sign an agreement.

At the conclusion of the sale, don’t forget to button up the agreement by sending a letter that details the package the company has agreed to. Request a signed agreement back from the company so that there are no questions about how much money is required. This serves as a contract for you and the event.

Partner With Perfect Golf Event for Promotional Services

Perfect Golf Event creates golf fundraiser websites and marketing materials for your convenience. Focus on making sure your golf-related fundraiser goes smoothly while we help establish your digital presence. Our coaches make signage, banners and pin flags to impress your sponsors. When you’re ready, contact our support team for more information.